diff --git a/Makefile b/Makefile
index bdb80da1..ca5ee9e9 100644
--- a/Makefile
+++ b/Makefile
@@ -20,6 +20,15 @@ ZIP_EXCLUDE= -x rooibos/**\* -x xml/* -x artwork/* -x \*.pkg -x storeassets\* -x
 
 include app.mk
 
+dev: 
+	$(MAKE) BUILD='dev' package
+
+beta: 
+	$(MAKE) BUILD='beta' package
+
+release: 
+	$(MAKE) BUILD='release' package
+
 test: prep_staging prep_tests remove install
 	echo "Running tests"
 
diff --git a/app.mk b/app.mk
index 75c0a3aa..ded307e8 100644
--- a/app.mk
+++ b/app.mk
@@ -27,6 +27,8 @@
 #    associated with the rokudev account.
 ##########################################################################
 
+BUILD = dev
+
 DISTREL = $(shell pwd)/out
 COMMONREL ?= $(shell pwd)/common
 SOURCEREL = $(shell pwd)
@@ -102,6 +104,7 @@ prep_staging:
 	chmod -R 755 $(STAGINGREL); \
 
 	echo "  >> moving application to $(STAGINGREL)"
+	cp $(SOURCEREL)/manifest $(STAGINGREL)/manifest
 	cp -r $(SOURCEREL)/source $(STAGINGREL)
 	cp -r $(SOURCEREL)/components $(STAGINGREL)
 	cp -r $(SOURCEREL)/images $(STAGINGREL)
@@ -110,9 +113,12 @@ prep_staging:
 	mkdir $(STAGINGREL)/locale
 	cp -r $(foreach f,$(SUPPORTED_LOCALES),$(SOURCEREL)/locale/$f) $(STAGINGREL)/locale
 	
-	cp $(SOURCEREL)/manifest $(STAGINGREL)/manifest
+ifneq ($(BUILD), dev)
+	echo "COPYING $(BUILD)"
+	cp $(SOURCEREL)/resources/branding/$(BUILD)/* $(STAGINGREL)/images
+endif
 
-package: prep_staging
+package: prep_staging 
 	@echo "*** Creating $(APPNAME).zip ***"
 	@echo "  >> copying imports"
 	@if [ "$(IMPORTFILES)" ]; \
@@ -137,12 +143,12 @@ package: prep_staging
 
 	# zip .png files without compression
 	# do not zip up any files ending with '~'
-	@echo "  >> creating application zip $(STAGINGREL)/../apps/$(APPNAME).zip"
+	@echo "  >> creating application zip $(STAGINGREL)/../apps/$(APPNAME)-$(BUILD).zip"
 	@if [ -d $(STAGINGREL) ]; \
 	then \
 		cd $(STAGINGREL); \
-		(zip -0 -r "../apps/$(APPNAME).zip" . -i \*.png $(ZIP_EXCLUDE)); \
-		(zip -9 -r "../apps/$(APPNAME).zip" . -x \*~ -x \*.png $(ZIP_EXCLUDE)); \
+		(zip -0 -r "../apps/$(APPNAME)-$(BUILD).zip" . -i \*.png $(ZIP_EXCLUDE)); \
+		(zip -9 -r "../apps/$(APPNAME)-$(BUILD).zip" . -x \*~ -x \*.png $(ZIP_EXCLUDE)); \
 		cd $(SOURCEREL);\
 	else \
 		echo "Source for $(APPNAME) not found at $(STAGINGREL)"; \
@@ -154,7 +160,7 @@ package: prep_staging
 		rm -r -f $(APPSOURCEDIR)/common; \
 	fi \
 
-	@echo "*** packaging $(APPNAME) complete ***"
+	@echo "*** packaging $(APPNAME)-$(BUILD) complete ***"
 
 prep_tests:
 	@mkdir -p $(STAGINGREL)/components/tests/; \
@@ -164,8 +170,8 @@ prep_tests:
 	./node_modules/.bin/rooibos-cli i tests/.rooibosrc.json
 
 install: prep_staging package home
-	@echo "Installing $(APPNAME) to host $(ROKU_DEV_TARGET)"
-	@$(CURLCMD) --user $(USERPASS) --digest -F "mysubmit=Install" -F "archive=@$(ZIPREL)/$(APPNAME).zip" -F "passwd=" http://$(ROKU_DEV_TARGET)/plugin_install | grep "<font color" | sed "s/<font color=\"red\">//" | sed "s[</font>[["
+	@echo "Installing $(APPNAME)-$(BUILD) to host $(ROKU_DEV_TARGET)"
+	@$(CURLCMD) --user $(USERPASS) --digest -F "mysubmit=Install" -F "archive=@$(ZIPREL)/$(APPNAME)-$(BUILD).zip" -F "passwd=" http://$(ROKU_DEV_TARGET)/plugin_install | grep "<font color" | sed "s/<font color=\"red\">//" | sed "s[</font>[["
 
 remove:
 	@echo "Removing $(APPNAME) from host $(ROKU_DEV_TARGET)"
diff --git a/images/channel-poster_fhd.png b/images/channel-poster_fhd.png
index c4160de2..6a5ed7ad 100644
Binary files a/images/channel-poster_fhd.png and b/images/channel-poster_fhd.png differ
diff --git a/images/channel-poster_hd.png b/images/channel-poster_hd.png
index 6177714c..9d23a46d 100644
Binary files a/images/channel-poster_hd.png and b/images/channel-poster_hd.png differ
diff --git a/images/channel-poster_sd.png b/images/channel-poster_sd.png
index 85e7ed8f..2c84e616 100644
Binary files a/images/channel-poster_sd.png and b/images/channel-poster_sd.png differ
diff --git a/images/logo.png b/images/logo.png
index 3df222d4..8bf975bd 100644
Binary files a/images/logo.png and b/images/logo.png differ
diff --git a/images/splash-screen_fhd.jpg b/images/splash-screen_fhd.jpg
deleted file mode 100644
index ace7443f..00000000
Binary files a/images/splash-screen_fhd.jpg and /dev/null differ
diff --git a/images/splash-screen_fhd.png b/images/splash-screen_fhd.png
new file mode 100644
index 00000000..140bed4b
Binary files /dev/null and b/images/splash-screen_fhd.png differ
diff --git a/images/splash-screen_hd.jpg b/images/splash-screen_hd.jpg
deleted file mode 100644
index 9da8c93f..00000000
Binary files a/images/splash-screen_hd.jpg and /dev/null differ
diff --git a/images/splash-screen_hd.png b/images/splash-screen_hd.png
new file mode 100644
index 00000000..be2c5e9d
Binary files /dev/null and b/images/splash-screen_hd.png differ
diff --git a/images/splash-screen_sd.jpg b/images/splash-screen_sd.jpg
deleted file mode 100644
index d5902472..00000000
Binary files a/images/splash-screen_sd.jpg and /dev/null differ
diff --git a/images/splash-screen_sd.png b/images/splash-screen_sd.png
new file mode 100644
index 00000000..5402410f
Binary files /dev/null and b/images/splash-screen_sd.png differ
diff --git a/manifest b/manifest
index 02f21f4a..817fdee9 100644
--- a/manifest
+++ b/manifest
@@ -10,9 +10,9 @@ mm_icon_focus_hd=pkg:/images/channel-poster_hd.png
 mm_icon_focus_sd=pkg:/images/channel-poster_sd.png
 
 ###  Splash Screen + Loading Screen Artwork
-splash_screen_fhd=pkg:/images/splash-screen_fhd.jpg
-splash_screen_hd=pkg:/images/splash-screen_hd.jpg
-splash_screen_sd=pkg:/images/splash-screen_sd.jpg
+splash_screen_fhd=pkg:/images/splash-screen_fhd.png
+splash_screen_hd=pkg:/images/splash-screen_hd.png
+splash_screen_sd=pkg:/images/splash-screen_sd.png
 
 splash_min_time=1500
 
diff --git a/resources/branding/beta/channel-poster_fhd.png b/resources/branding/beta/channel-poster_fhd.png
new file mode 100644
index 00000000..6fcc6717
Binary files /dev/null and b/resources/branding/beta/channel-poster_fhd.png differ
diff --git a/resources/branding/beta/channel-poster_hd.png b/resources/branding/beta/channel-poster_hd.png
new file mode 100644
index 00000000..f2208981
Binary files /dev/null and b/resources/branding/beta/channel-poster_hd.png differ
diff --git a/resources/branding/beta/channel-poster_sd.png b/resources/branding/beta/channel-poster_sd.png
new file mode 100644
index 00000000..962cbc19
Binary files /dev/null and b/resources/branding/beta/channel-poster_sd.png differ
diff --git a/resources/branding/beta/logo.png b/resources/branding/beta/logo.png
new file mode 100644
index 00000000..26b9b78a
Binary files /dev/null and b/resources/branding/beta/logo.png differ
diff --git a/resources/branding/beta/splash-screen_fhd.png b/resources/branding/beta/splash-screen_fhd.png
new file mode 100644
index 00000000..133835e8
Binary files /dev/null and b/resources/branding/beta/splash-screen_fhd.png differ
diff --git a/resources/branding/beta/splash-screen_hd.png b/resources/branding/beta/splash-screen_hd.png
new file mode 100644
index 00000000..8da1a6c8
Binary files /dev/null and b/resources/branding/beta/splash-screen_hd.png differ
diff --git a/resources/branding/beta/splash-screen_sd.png b/resources/branding/beta/splash-screen_sd.png
new file mode 100644
index 00000000..8141b5b3
Binary files /dev/null and b/resources/branding/beta/splash-screen_sd.png differ
diff --git a/resources/branding/release/channel-poster_fhd.png b/resources/branding/release/channel-poster_fhd.png
new file mode 100644
index 00000000..0861e111
Binary files /dev/null and b/resources/branding/release/channel-poster_fhd.png differ
diff --git a/resources/branding/release/channel-poster_hd.png b/resources/branding/release/channel-poster_hd.png
new file mode 100644
index 00000000..1267fa30
Binary files /dev/null and b/resources/branding/release/channel-poster_hd.png differ
diff --git a/resources/branding/release/channel-poster_sd.png b/resources/branding/release/channel-poster_sd.png
new file mode 100644
index 00000000..4226b6ed
Binary files /dev/null and b/resources/branding/release/channel-poster_sd.png differ
diff --git a/resources/branding/release/logo.png b/resources/branding/release/logo.png
new file mode 100644
index 00000000..eb4b38e8
Binary files /dev/null and b/resources/branding/release/logo.png differ
diff --git a/resources/branding/release/splash-screen_fhd.png b/resources/branding/release/splash-screen_fhd.png
new file mode 100644
index 00000000..e6bdf9ef
Binary files /dev/null and b/resources/branding/release/splash-screen_fhd.png differ
diff --git a/resources/branding/release/splash-screen_hd.png b/resources/branding/release/splash-screen_hd.png
new file mode 100644
index 00000000..cc7776ce
Binary files /dev/null and b/resources/branding/release/splash-screen_hd.png differ
diff --git a/resources/branding/release/splash-screen_sd.png b/resources/branding/release/splash-screen_sd.png
new file mode 100644
index 00000000..4ed05367
Binary files /dev/null and b/resources/branding/release/splash-screen_sd.png differ